Smoking : Conduct a thorough literature review in your chosen area. The review should be global and use examples from various countries and should not be specific to one country such as the UK or China. Over reliance on one specific country, therefore should be avoided. You are required to produce a critique by considering current controversies and debates that dominate your chosen field. You should consult various sources such as academic journals, practitioner-based reports and media sites.
You should specifically include the following in your assignment:
A discussion on variables (psychological, demographic and market-related) that have played a key role in shaping the behaviour of consumers.
An evaluation of the nature of consumer perception explaining how it has changed over the last 30 years.
An examination of the role attitudes have played in determining the behaviour of consumers.