Marketing Effectiveness

Marketing Effectiveness

Select a hospitality organization such as a hotel, restaurant, fast food operation, and convention bureau.
Four Seasons Hotel

Assume the role of a marketing consultant for your selected hospitality organization.

• Prepare a 1,050- to 1,400-word memo to your selected organization s CEO in which you evaluate the effectiveness of the organization s marketing strategies. In your paper, address the following:

o Research the selected organization and its marketing efforts. Using this research, identify the organization s target audience.

o Identify the message conveyed by the organization s marketing efforts. Does the message properly target the organization s target audience? If so, how? If not, how can the organization modify its marketing strategies to better target its target audience?

o How do the organization s marketing strategies affect the organization s brand image? Are they effective? Do they support the brand image that the organization s is trying to convey?

o Also, explain the importance of internal marketing for your selected organization.


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