Innovation in Marketing in Pharmaceuticals in Russia.


Innovation in Marketing in Pharmaceuticals in Russia.

Introduction

-Philosophical approach (With explanation why particular approach is chosen, description of an approach, references to academic literature)

-Research approach (inductive, deductive or mixed one; with explanation why particular approach is chosen, description of an approach, references to academic

literature)

-Nature and Sources of Data (for example, primary and secondary data. Where is it obtained from, etc. references to academic literature)

-Target Population (10 employees of marketing department of 8 pharmaceutical companies in Russia, Vertex, Abbvie, Pharmstandard, Takeda, AstraZeneca, Novartis, R-Farm.

These companies are one of the top pharmaceutical companies operating in Russia.
Explanation of why 10 are optimal.  10 employees are marketers and heads of marketing groups. There is a marketing group for each drug.

-Sampling Size and Technique/Procedure

-Methods of Data Collection (interview via Skype and phone, why interview is chosen, what are its advantages, Russian companies allowed interview to be recorded,

International ones did not allow. Only notes.
References to academic literature)

-Reliability and Validity of Data Instruments

-Limitations of the Study (Russian companies allowed interview to be recorded, etc.)

It was possible to conduct this research because of personal connections.

Sections can be adjusted and added if necessary. Information can be moved between sections. References are important.
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