IDENTIFY AND CRITICALLY EVALUATE THE COMPLEXITY OF THE ORGANISATIONAL BUYING PROCESS FROM A BUSINESS MARKETER’S PERSPECTIVE
Assessment task 1
Assessment Task 1: Minor Essay (Individual work)
Details of task:
“Unravelling the complex forces that encircle the organisational buying process is
indeed difficult.” Discuss.
Write an essay by identifying and critically evaluating the complexities of the
organisational buying process from a business marketer’s perspective. Analyse and justify
why knowledge of the organisational forces and the buying process is fundamental to the
development of a responsive business marketing strategy. Identify and specify important
points/issues covering the essay question and expand on them by addressing the
underlying processes involved in the organisational buying. Refer to both academic and
business journals as an evidence to confirm your line of argument. Demonstrate strong
evidence of independent reading beyond core texts and materials and also exhibit your
highly developed analytical and evaluative skills. Being an essay it needs to have an
introduction, body and a conclusion. Short bullet points, lengthy definitions, quotes,
ambiguous and lengthy sentences should be avoided. All sections of your essay should
be logically connected.
You should plan to write several drafts of your essay and get it read by some other
person (may be your parents or friends) who can offer critical constructive
Word limit: 1500 words
Estimated return date:
Assignments will be returned in the tutorial after assessment and marks recorded.
Unclaimed assignments may be collected from the respective faculty/departmental
administration staff member on production of student ID.
Criteria for marking:
Identification and reporting of relevant issues 30%
Critical analyses of the issues 40%
Evidence of research 20%
Presentation / Referencing 10%
Learning objectives assessed:
This assessment task is designed to test you achievement on first two objectives.
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