Hypotheses and Statistical Tests

Hypotheses and Statistical Tests

Project description
Read the article ?Research in Action: When It Comes to Social Media, Don”t Be a Wallflower,? in your textbook, Basic Marketing Research. You can also access the document by clicking here.

Based on the information presented in this example, create five to seven hypotheses that you would want to test as a way to examine the relationship between social media presences and financial success.
Identify the dependent and independent variables in each hypothesis. Justify your choice of hypotheses by explaining what you are testing for.
Identify and describe the types of statistical tests you would use to test the hypotheses and create meaningful research results. Explain why you chose each test.
Address any ethical concerns that might need to be considered for this research project.
Your paper should be 3-4 pages long, not counting required title and reference pages.
Follow the CSU-Global Guide to Writing and APA Requirements.
Include at least three scholarly sources (you may not use assigned readings) to support your answers. The CSU-Global Library is a good place to find these resources.

The study shu-wed that the brands mpst scares.
engaged in spcial media are alsp experiencing higher tinrancial I Selecliyes are brands that are engaged in sis pr fewer
sucaeess rates than these pt their ni:rn-en-gaged peers. The study channels and have higl’er-lI’en-ayerage engagerrierrt scc-res
fc-cused en 1IElI[I cc-mpanies tram the Efltlfl Business tI’i’eelr.l’ I ttrlaltfl-ui.Ire’sai’ethe brands fliatare engagied in six prtereer
lnterbrand Best Eli:-l:-at Brands survey and their use bf the many ctrarinels and tray-e belcwrr-ayerage engagement scares-
spcial media platfprrns like Faeebpelr, Tni’rter_. blpgs. niliis, and
i.;rrr_rrn5_ The researchers segregated the campanies intn their
Financial success was measured in terms pi percentage “35DE’3“il’3 EITDUFTS 3?“ 3?!-‘i”.I’3Etl “‘3? lE5l33t3Tl’I’E FE?‘-l’3l’l’J’35i’
rerrenue grpnrth, percentage grc-ss margin grmrrth, and net rnaruina. and aemaaree the crease‘ aaereeate aaeraeaa far
margin grgwth arid was Irrggtrgij as ii-.3 rrirgrrgrrrigrrr ‘y3i’ia[i]rg_ ch financial metric using analysis pfyariance. The diflerences
The independent yarialiles were die leyel and depth pl engage- “EYE Siflfltfllififll. With Mfilllfillfi l3’El“3’fl’l’IiI’lQ 1’13 N3! Ind
merit Di tire cgmganieg irr 5[;.[;ia[ i]1g[]ia_ flgmpanigg were ltlallllerrers the wprst in terms bf revenue and prplit. Thus,
grnupgd arr;r;.rriirrg in iireir ieeei ;r_rr.ri depfl1 rri fiirgaggrrrrgnt irrir. when it E:{lll1E3 tn spcial media, businesses need ta emphasize
tullairens. Buttertlies, seieetirree, and ‘l’i’alltlrrrI.-ers and campared eualib. eel iual auantilr. It ‘Ia ireeertael ta lreee rear Web
as irriirnrrgg cnntent fresh nrhile replying tp cpmments as nell as building
yaur netwc-rt-i and updating ybur prpfile status- [tent inst checl-r
lrtayens are brands engaged in seiren pr mpre channels the sites regularly and mechanically: Engage ypur censumer
and have high engagement scpres. audience.”


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