CONDUCT A SWOT ANALYSIS DISCUSSING THE STRENGTHS, WEAKNESSES, OPPORTUNITIES, AND THREATS OF THE HEALTHCARE ORGANIZATION IN A MARKETING PLAN.
–THE ANALYSIS SHOULD INCLUDE THE FOLLOWING FOUR COMPONENTS:
–STRENGTHS-AN ORGANIZATION’S RESOURCES AND CAPABILITIES THAT CAN BE USED AS A BASIS FOR DEVELOPING A COMPETITIVE ADVANTAGE.
–WEAKNESSES-INTERNAL ATTRIBUTES THAT THE ORGANIZATION MIGHT STRUGGLE. THE ABSENCE OF CETAIN STRENGTHS MAY BE VIEWED AS WEAKNESSES.
–OPPORTUNITIES-EXTERNAL CONDITIONS THAT MAY REVEAL CERTAIN NEW OPPORTUNITIES ON PROFIT AND GROWTH.
–THREATS-FACTO